Saint Lucia Showcases Its Festivals in Trinidad Ahead of Carnival 2025

Saturday, March 1, 2025

Saint Lucia is making a dynamic push to attract Trinidadian travelers by promoting its signature festivals—Saint Lucia Jazz & Arts Festival and Lucian Carnival—through an extensive media campaign in Trinidad & Tobago. The Saint Lucia Tourism Authority (SLTA) is leveraging Trinidad’s Carnival 2025 to showcase its vibrant music, arts, and cultural celebrations, aiming to increase regional tourism and strengthen cultural ties.

Saint Lucia’s Strategic Promotion in Trinidad

With Trinidad & Tobago being one of Saint Lucia’s key Caribbean tourism markets, this initiative is designed to captivate revelers and encourage them to experience Saint Lucia’s world-class events.

The promotional effort includes high-profile branding along the Trinidad Carnival parade route in collaboration with the popular Carnival band, YUMA, ensuring maximum visibility.

According to Saint Lucia’s Ministry of Tourism, the island’s festival tourism sector plays a crucial role in boosting visitor arrivals and economic activity, making events like the Saint Lucia Jazz & Arts Festival (April 30 – May 11, 2025) and Lucian Carnival (July 1 – 23, 2025) vital components of its tourism strategy.

Extensive Media Engagement Across Trinidad

The SLTA delegation, led by CEO Louis Lewis, includes Tamara Gibson (Chairperson of the Carnival Planning and Management Committee), Christopher Gustave (Caribbean Marketing Manager), and Kenya James (Marketing Officer).

Their visit includes a packed schedule of media appearances to engage Trinidadian audiences on major platforms, such as:

• CCN TV6’s Morning Show
• Hott 93.5 FM
• Taj 92.3 FM
• Red 96.7 FM
• i95.5 FM
• Synergy TV (entertainment and cultural programming)
• Feature in Trinidad Guardian newspaper

These platforms ensure a broad reach across diverse audiences, creating anticipation for Saint Lucia’s upcoming festivals.

Why Trinidadians Should Visit Saint Lucia for Festivals

The Saint Lucia Jazz & Arts Festival 2025 is set to deliver a world-class lineup featuring renowned international and Caribbean artists, along with immersive cultural experiences in music, dance, fashion, and fine arts.

Meanwhile, Lucian Carnival 2025 is rapidly positioning itself as a top event in the regional Carnival circuit, with vibrant masquerade bands, soca performances, and street parades.

According to Caribbean Tourism Organization, intra-regional travel is on the rise, with Caribbean nationals increasingly seeking authentic cultural experiences beyond their home countries.

Easy Travel & Exclusive Festival Packages

Saint Lucia is making it easier than ever for Trinidadians to attend its festivals, with seamless flight options via Caribbean Airlines and tailored festival packages.

Visitors can book:

• Discounted flights
• All-inclusive festival tickets
• Hotel and resort packages

With effortless travel options and unparalleled cultural experiences, Saint Lucia is set to leave a lasting impression on Trinidad ahead of Carnival 2025.